4 reasons why it's worth investing in a luxury watch
Over the past three years, markets have proven extremely turbulent, particularly during the pandemic and subsequent economic crisis. The years 2021 and 2022 were characterized by a speculative bubble that drove watch prices to record highs - only to experience a correction phase.
Today the market has been purged of exaggerations and has normalized to a state of steady and stable growth expectations, without the irrational spikes of previous years.
Many people ask themselves: Is now the right time to buy a luxury watch?
Here are four convincing reasons why buying a luxury watch is worth it right now - and not just from a purely value-adding perspective.
Note: This article is for informational and entertainment purposes only and does not constitute investment advice.
1. Long-term value and inflation protection
Some watch brands and iconic models such as the Rolex Submariner , the Daytona , the Patek Philippe Nautilus or the Audemars Piguet Royal Oak have achieved impressive value growth over long periods of time. Watches purchased at the end of the 20th century can now be worth several times their original value – this is due to the strength of the brand, the quality of craftsmanship and the ever-growing demand that meets a limited number of models and available pieces.
Anyone who invests in a stable market environment and chooses the “right” model not only protects their capital, but also benefits from potential increases in value.
Watches made of gold offer another lever: they offer additional potential due to the rising price of gold. A 100 gram gold bar currently (end of October 2024) has a value of over €8,000 - compared to less than €5,000 two years ago. Models like the Submariner in gold benefit not only as a watch itself, but also through their precious metal content, thus creating a “plus value” that secures the investment.
While we don't have a crystal ball for the future, given the current inflation rate and monetary policy situation, it is reasonable to assume that this trend will continue over the next few years.
2. Status and first impression
A luxury watch not only symbolizes wealth, but also professionalism and commitment. Numerous studies and experiences from our everyday lives show that people form an impression of the person they are talking to within a few seconds and unconsciously pay attention to indicators such as clothing, posture and accessories. A classic example is the business context: If you meet an entrepreneur with a high-quality watch, it inevitably sends a signal of success and stability. A comparison could be made with the Olympic Games: In the 100-meter sprint, only milliseconds often make the difference - a few centimeters can make the difference between a gold, silver and bronze medal or mean that you miss the podium. In professional life, this competition is often even more relentless, because there are often only two options: the “deal” (gold) or none at all.
A luxury watch can create a decisive advantage in a business context through the first positive impression - why not use this advantage?
3. Luxury watches as a reminder of special moments in life.
Luxury watches can also create memories that last a lifetime. Milestones such as a wedding, a professional or sporting success, or the birth of a child are perfect occasions for buying a special watch. This watch not only helps you remember the beautiful moments, but can also serve as motivation in difficult times.
Because let's face it: Each of us has our ups and downs, but sometimes, especially in the most difficult moments, remembering a positive event can give us the motivation we need and remind us that 'rain is followed by sunshine. em>'
What could be more beautiful and practical than wearing the anchor and the memory of the most unforgettable moments of our lives on your wrist?
4. Beginning of a family tradition
For many families, purchasing a luxury watch marks the start of a tradition. For example, many of our loyal customers purchase a watch from the year their child was born. In this way, they create an heirloom that will be passed down through generations. This watch will not only be a valuable accessory, but also a part of family history, preserving the memory of parents or grandparents.
This tradition transcends the material value of the watch and creates a connection between generations. A luxury watch as an heirloom is therefore more than just an object - it becomes a symbol of the family and its history.
Conclusion
Luxury watches are much more than just timepieces. They combine lasting value with the opportunity to preserve experiences and family stories. If you want to invest in something that has both durability and personal meaning, purchasing a luxury watch is the perfect choice.
And, last but not least, do we want to consider the priceless daily joy you will feel when you wear your dream watch on your wrist?
Discover our exclusive offers now and find the perfect watch – be it as a smart investment, to celebrate a special moment or as the start of an everlasting family tradition.
