The new Rolex Datejust 31 yellow gold Ref. 278278
The Baselworld watch fair in Basel, Switzerland is a highlight every year for experts and all watch lovers. In 2018, the traditional Rolex manufacturer was represented as always and was able to shine with several superlative chronometers.
The Baselworld watch fair in Basel, Switzerland is a highlight every year for experts and all watch lovers. In 2018, the traditional Rolex manufacturer was represented as always and was able to shine with several superlative chronometers. The new member of the Datejust family received a particularly brilliant welcome: the Rolex Datejust 31 Ref. 278278, which combines classic yellow gold with the tried-and-tested design principles of a long-popular watch series. The legendary Datejust elements are unmistakable, but there are also a lot of new things, such as the revolutionary new caliber 2236 movement, which belongs to the new generation of precision watch movements for which Rolex has invested many years of research.The magic of yellow gold
The shine of yellow gold is simply magical and has thrilled humanity for thousands of years. The Rolex Datejust 31 Ref. 278278 uses this timelessly beautiful, shimmering precious metal and combines it with a selection of dials in olive, light mother-of-pearl, shiny champagne or a striking, strong green. The Rolex Datejust 31 Ref. 278278 combines yellow gold with diamonds, which are either placed on the dial instead of the numbers or which adorn two Roman numerals that catch the eye asymmetrically on the contrasting dial, making this new version of the classic Datejust one make it a success.