Rolex – the classic among luxury watches
One of the secrets of the Rolex brand's success is its coherent brand strategy. It is free of all contradictions. The Swiss company improves the quality of its watches, but only carefully adapts the models to the taste of the times. Rolex does not follow trends. The traditional manufacturer does not rush into anything, but relies on continuity and the consistent development of its products.
Reasons for buying a Rolex watch
Rolex wristwatches are more than just luxury watches. They combine robust technology with the highest level of reliability. Rolex is a pioneer of the wristwatch. This is demonstrated by the water resistance of the Oyster, which first proved its worth in 1927 when the swimmer Mercedes Gleitze attempted to cross the English Channel. The Rolex company is always delivering innovations. Examples include the automatic movement of models such as the Oyster Perpetual or the innovative material Everose gold. Every model from Rolex offers an enormous increase in value. The world's most expensive wristwatch cost more than 15 million euros. It is a used Rolex.
Famous Rolex watch wearers
Rolex watches have been seen in the Mariana Trench and on Mount Everest. In 1960, the Deep Sea Special and then in 2012 the Deepsea Challenge dived into the depths with film director James Cameron. As a manufacturer of sports watches, Rolex sponsors important athletes such as Roger Federer. The company supports sports such as golf, sailing, tennis and motorsports. Since 1978, Rolex has been the timekeeper at the Wimbledon tennis tournament. One of the most famous wearers of a Rolex watch was the American actor Paul Newman. The Daytona "Paul Newman" model is designed in his honor. The subdials and the outer edge of the watch are the same color.
Rolex watches as an investment
The watch models promise their buyers a high level of value retention. Examples include the Cosmograph Daytona, the Sea-Dweller, the Sky-Dweller, one GMT-Master II, the Datejust 41, the Lady-Datejust or the Deepsea made of stainless steel. A Rolex chronograph (Cosmograph) is extremely popular. Customers who want to buy a model from a jeweler often have to put up with very long waiting times. Anyone who wants to buy such a watch or a Daytona Chronograph at the normal price, can usually sell it years later for a much higher price.
Rolex watches: an overview of popular men’s and women’s models
The luxury company's selection of watches is diverse. Diving watches from collections such as Sea-Dweller or Deepsea. In addition, there are model series such as the Submariner, the GMT-Master II, the Yacht-Master Watches or the Yacht-Master II. For decades, the Oyster Perpetual, Day-Date, Datejust 36 or the Datejust 41 classic among the company's timepieces. A model like the Cellini, the Datejust 41, the Explorer or the Milgauss.
Oyster Perpetual
The model name Oyster was introduced in 1926. To this day, all models with such an addition to the name have a water resistance of at least 10 bar. The movement is securely locked like an oyster. In 1931, the first watch model Oyster was given the name Perpetual. This means something like "constant". This refers to the automatic movement. The self-winding mechanism was developed by Rolex and is now a standard in the watch industry. Modern chronometer models, for example, have a power reserve of 70 hours if the wearer does not keep the watch running by moving their arm. The Oyster Perpetual Datejust presents the date to its wearer.
Yacht Master
The Rolex Yacht-Master is an elegant watch designed especially for sailors. This watch has a platinum bezel and is water resistant up to 10 bar.
GMT Master II
The Rolex GMT-Master II is a great watch for travelers. This watch features a second time zone and a rotating bezel.
